Monday, October 19, 2020 / by Ken Couture
GSD Group partnered with architecture and design firm Gensler. The first two hotels will open in Las Vegas, Phoenix, Arizona, with more to come in Austin, Chicago, Denver, San Francisco, San Jose and Seattle. The hotels will include an eSports studio, an Atari gaming playground, meeting and event rooms, co-working spaces, restaurants, bars, a bakery, movie theater and a gym.
The group behind the Atari-inspired hotels has released the first renderings of its project for Las Vegas. GSD Group, partnered with Gensler, an architecture and design firm, have unveiled a first look at what these Atari hotels are going to look like.
The new hotels promise to "pay homage to the history of video games, modern technology, and esports culture," according to a press release Wednesday.
“Like Atari’s legacy in innovation, Atari Hotels is infusing synthetic reality into every aspect of the hotel, creating an immersive hospitality and gaming experience for our guests,” said Shelly Murphy, Managing Partner, GSD Group. “From our virtual interactive world to the physical locations, every element of Atari Hotels will offer a unique and authentic experience for everyone.”
The project is still in early phases but the first two hotels will open in Las Vegas, Phoenix, Arizona, with more to come in Austin, Chicago, Denver, San Francisco, San Jose and Seattle, where the company has secured the rights. The Las Vegas location will have onsite gambling.
The hotels will include an eSports studio, an Atari gaming playground, meeting and event rooms, co-working spaces, restaurants, bars, a bakery, movie theater and a gym.
“I have seen the vision that GSD Group has for Atari Hotels, and they are poised to shatter the perception of what hotels can be,” said Fred Chesnais, CEO of Atari. “Atari Hotels will create a world that caters to gamers of all ages and experience levels, giving them a place to call home — a groundbreaking experience that shares Atari’s legacy of innovation.”
There haven't been announcements on where or when groundbreaking will happen for the Atari Hotels in Las Vegas. Developers plan to break ground this year on the first hotel, located in Phoenix close to the "Woz U" university campus, which was created by Apple co-founder Steve Wozniak.
Atari last week announced it had signed a licensing agreement with True North Studio, a U.S. real estate developer, and GSD Group, for the development of Atari-branded hotels in eight cities in the United States, according to a news release.
The Atari-themed hotels "will feature common areas following the latest trends in hospitality, with a focus on the video game universe and the Atari brand," the news release added. Atari is known for games such as "Asteroids," "Centipede," "Pong," among others.
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