America’s least desired colors for home decoration: orange and pink.
This is the result of a survey of more than 1,500 consumers by Modsy, an online interior design service. More than a third of survey respondents ranked these two colors as their least favorite, Apartment Therapy reports on the findings.
“We associate orange with things that need our attention—traffic cones and construction signs—which can sometimes be overstimulating in a home,” Lindsay T. Graham, a social psychologist at U.C. Berkeley, told Apartment Therapy as a possible reason for the orange distaste in the survey.
Pink may be a calmer hue but “pink has become very gendered,” Graham adds. “We’re conditioned to think of pink as denoting something demure and feminine, and that association is so strong that it feels like a big statement to use it in a space.”
Purple and yellow also were low on the popularity list of consumers using them in home design. However, people who did use these colors tended to report positive associations with the space they live in, the report notes.
Overall, homeowners favored the color blue in home decoration, often attributing a calming effect to the color, according to the Modsy survey. The top five favorite colors to use in home decor are white, green, black, and brown.
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