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What First-Time, Repeat Buyers Fear Most

Tuesday, November 2, 2021   /   by Ken Couture

What First-Time, Repeat Buyers Fear Most

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The home buying process can be intimidating for both first-time buyers and those on the go. According to a new survey from Ally Home, just over half of Americans say they feel nervous about the real estate buying process. Indeed, more consumers fear buying a home than managing their fear of commitment (89%), filing income taxes (82%), pulling teeth (78%), or overcoming their fear of heights. (75%), the survey revealed.

“Homes are a huge investment, so the purchasing process can feel daunting, especially for first-time buyers,” says Glenn Brunker, president of Ally Home. “From navigating fluctuations in home prices and mortgage rates to submitting an offer, there is a lot to juggle.”
Real estate professionals can help calm many of these fears for their clients. OJO Labs, a real estate company, surveyed 200 home buyers between July 2020 and July 2021 to learn the biggest fears among first-time and repeat buyers. Here’s an overview of what they found.
First-timers’ fears: “For first-time home buyers, financial-related fears made up four out of the top five fears,” the report from OJO Labs says. “Specifically, the fear of not being able to afford a mortgage and being too nervous to take a look at their own finances ranked as the second and third biggest fears.” First-time buyers also showed FOMO—fear of missing out—and worried that there could be better options they were missing out on.
Repeat buyers’ fears: Even home buyers who have previously gone through the process are still stressed about it. Repeat buyers’ biggest fear is that home prices will continue to rise, followed by a fear that inventory will continue to decline, according to the survey. FOMO also has them concerned.


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