Wednesday, May 1, 2019 / by Michael Picciuto
One of the many benefits of owning your own home is the freedom to find your friend. By pointing out the aspects of your home that make it in your listing, you’ll attract these buyers, rather than alienating the 68% of American households that have a pet!
If you are one of the many homeowners looking to list your home for sale, how do you stand out to the millions of pet parents searching for their dream home?
Whether a dog person, a cat person, or someone who prefers the company of another pet species, 99% of pet owners say that they consider their animal to be family. When finding a home, 95% of animal owners believe it is important that a housing community allows animals.
This should come as no surprise, as $72 billion was spent on pets in the U.S in 2018. William E. Brown shed some light on the impact of pet owners and their home search.
· 89% of pet owners say they would not give up their pet due to a housing restriction
· 81% of Americans say their pets play a role in their housing situation
· 31% of animal owners have refused to put in an offer on a home because it wasn’t a good fit for their animals
· 19% of Americans say they would consider moving for their pet
· 12% percent have moved for their pet
So, if you are a homeowner looking to sell in today’s pet-friendly environment, point out the features of your home that will attract pet owners:
· Fully fenced in backyard – (91% of pet owners ranked this as the most important feature of a home to accommodate their pet)
· Locations of dog parks/walking paths/pet-friendly beaches in the area (71% ranked this as the top feature of any neighborhood they would consider)
· Proximity to veterinarians/groomers/pet supply stores (31%)
Americans love their pets and will look for pet-friendly features in the home they wish to buy, so take advantage of this knowledge by pointing out your home’s ability to meet their needs.
If you have any questions, call me. When you are ready to invest, buy, or sell, visit my website or call me direct, Ken Couture, 702-476-0060.